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        Home > News > Industry News

        There are four ways to calculate marketing budget of multifunctional brick press

        By 佚名 at 21 Dec 2013 13:47    Views:808
          Any manufacturer of multifunctional brick machine needs some marketing activities and charges. Different marketing mode corresponding different charge. Different marketing target market requires marketing costs, marketing need to budget control.

          Don't consider marketing specific purpose. There are four ways to determine the marketing budget:

          According to the enterprise financial burden ability, determine the marketing budget. If marketing methods produced good economic returns, the next round of marketing budget can be increased.

          Percentage of sales. Based on previous sales performance or industry practice, and the character of the products, according to a certain proportion of the sales (e.g., 3% or 5%) to arrange the marketing budget.

          Competitive comparison method. Namely according to competitors and Competing destinations of multifunctional brick enterprise or competitive brand’s marketing expenses each year, arrange the marketing budget.

          Target request method. According to sales, market share, or brand image marketing objectives and historical data, some technical parameters are used to determine the marketing budget.
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